I’ve been trying to “bring myself to care” about The Game Awards for some time now, and surprisingly I don’t really care about TGA. This isn’t to be confused with caring about game creators. I just cannot bring myself to spend time on something that I could spend on tangible goals or hobbies.

I remember vividly in my younger years that I would be excited to see new game announcements. Like E3, and now TGA, I couldn’t care much about the show itself as it is just a huge marketing circus. I don’t feel like TGA celebrates games even if that’s “the mission”. Any feeling of discontent about TGA can be attributed to game creators or the marketing team failing to capture any interest from the audience, because TGA itself is a medium, a transport to market things to other people rather than a show that should 100% make it its mission to sell something to consumers.